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Fifty Shades of Marketing: Whip Your Business into Shape & Dominate Your Competition, by Naresh Vissa, Philip Kotler
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The Internet has become a necessity to conduct business. Billions of people around the world are now more connected than ever before.
Whether you're an operating business or a college or job applicant, decision-makers need to know about you...what you offer...why you're awesome. Traditional marketing no longer cuts it today.
Fifty Shades of Marketing lays out specific ideas, step-by-step techniques, and beneficial resources to remove the chains holding you back from success in a digital age.
- Sales Rank: #82949 in Audible
- Published on: 2015-11-19
- Format: Unabridged
- Original language: English
- Running time: 284 minutes
Most helpful customer reviews
2 of 2 people found the following review helpful.
Great Information for Marketers and Business Owners
By Digital Revolution
Such a useful guide to the jungle that is digital marketing in 2015. Naresh sorts out the pretenders from the real producers and explains thoroughly why you're wasting valuable time using certain marketing channels over others that have measurable ROI. I would recommend this book to any business owner or anyone in the marketing field, regardless of their level of experience.
1 of 1 people found the following review helpful.
Smart, well organized and very instructive
By Matthew Barnes
I had this very instructional book handed to me by a fellow I work with at a fast moving start-up. Knowing that I'd been a pioneer in guerilla and web marketing, he wondered if the advice in it was worthy of following. I am not easily impressed with marketing books as many of them seem to be written by people who are looking to pat themselves on the back with congratulatory self indulgence in a field that is far more art than it is science. This book is quite a bit different. Written like a bible it offers specific and concrete advise on the steps and considerations one makes when planning and implementing a successful campaign. Much of the book covers topics that are basic but with an approach that concretely identifies the questions one should be asking to make good decisions. Chock full of diagrams, and enumerated lists, the author sought to provide a situational guide for most marketing situations and strategies employed today in modern marketing. If you are a self-starter trying to learn marketing from zero, this book will propel you forward with great wisdom and helping you find that marketing mindset. If you are a young marketer, you will find this book an invaluable guide and resource for new ideas and tactics. If, like me, you are an old hand at raising the public profile of products, services and institutions, this book will also provide you with some interesting ideas that may expand your toolbox or clarify your instincts into more articulable perspectives for your clients. The level of research done makes this book a great resource and the short, terse and concise chapters make it a surprisingly easy read. Nice job Mr. Vissa!
1 of 1 people found the following review helpful.
Immediately Purchase This Book. Seriously. You Still There? Purchase It Now. You Won't Regret It.
By Kimberly Odom
I will admit that when Naresh asked me to read his book, Fifty Shades of Marketing, I almost turned him down. Marketing?! Are you kidding me?! I immediately thought I boring, boring, boring and oh yeah, extremely boring. However, that same day I mentioned to my husband that I had gotten an email to read and review a book titled, Fifty Shades of Marketing. I told him I wasn't sure if I wanted to read it because marketing is a boring subject. He told me to read it anyway because I may be able to apply some of the tips to our own business and to my blog. So, I told Naresh that I would read and write a review about his book.
I started reading Fifty Shades of Marketing on Friday night and guess what y'all? It was so good I finished it by Saturday afternoon. Naresh is a great writer and this is by far the best book I have ever read about marketing. Naresh discusses everything from direct marketing, the importance of an email list, affiliate marketing, podcasts, how to brand yourself and more. In every chapter he gives examples of how each strategy will and won't work. Strategies he's used and the results. Each chapter is engaging and exciting to read. I even laughed at some of the stories he told in the chapters.
Some of the strategies in the book I will be applying to my home business and some to my blog. I feel like this book applies to all. I would recommend this book to anyone who wants to learn how whip their business into shape and dominate the competition. Naresh is a great writer and displays his intelligence and fun-loving ways in his writing.
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